Dealerwebb
Dealerwebb describes itself as a full-service digital marketing agency specializing in car dealer websites and automotive marketing, and says it has more than twenty years of automotive experience. Its site lists digital advertising, organic growth and sales optimization services.
Dealerwebb: Dealer websites
The company presents a conversion tool called Dynamic Visitor Promotion and also runs a partner program for agencies.
| Product or service | Function |
|---|---|
| Dealer websites | Website development for dealerships. |
| Digital advertising | Advertising strategy aimed at KPIs and targets. |
| Automotive PPC | Search engine marketing, display advertising and remarketing, and Facebook advertising. |
| Organic growth | A customized plan for search rankings and social media followers. |
| Dynamic Visitor Promotion | A conversion tool that shows shoppers messaging matched to their behavior. |
| Agency partner program | Digital marketing services for agencies to resell. |
PPC and remarketing buy different opportunities
Dealerwebb's automotive PPC offering includes geographic and demographic targeting. Its display and remarketing offering addresses both new exposure and people who have previously interacted with the dealership's website. dealerwebb.com
A marketing manager can therefore separate acquisition from return visits in the proposal. Reporting should identify the audience being purchased and the action counted as a conversion, rather than combining remarketing responses with every first-time search lead under one traffic total. dealerwebb.com