DealerX
DealerX describes itself as a provider of marketing, data and AI for the automotive vertical, serving dealerships, regional advertising groups, marketing agencies and manufacturers. Its site emphasizes privacy-compliant use of data, centralized consumer privacy and security controls, and generative AI marketing.
DealerX: RoiQ
The company organizes its work around unifying customers, data and marketing, and around spotting service defection while conquesting competitors’ customers.
| Product or service | Function |
|---|---|
| RoiQ | A named DealerX product for measuring marketing return. |
| Activate | Activating a dealer’s database and conquest audiences with generative AI marketing. |
| Activate Fixed Ops | The service-department version of Activate. |
| Sales Match | A named product that matches audiences to sales. |
| APIs and data | Data delivered to dealerships and enterprise customers through APIs and AI. |