Shift Digital
Shift Digital describes itself as offering technology, program management and support services that help national brands and OEMs and local retailers get more from digital marketing and sales programs. Its site presents its approach as full visibility, flexible control and expertise.
Shift Digital: Enterprise Lead Management
Its products page lists enterprise lead management, data visualization, CRM, mystery shop, inventory and website analytics and tagging, and its services include retailer training, provider certification and compliance.
| Product or service | Function |
|---|---|
| Enterprise Lead Management | Managing leads across a retailer network. |
| Data Visualization | Automated reporting tools. |
| Customer Relationship Management | CRM for program participants. |
| Mystery Shop | Evaluation of retailer response, including eMystery Shop. |
| Program Management and consulting | Retailer training, field consulting, provider certification and compliance. |
Visibility across marketing programs
Shift Digital describes integrating data across digital marketing and sales programs to provide visibility into customer behavior and retailer performance. That program-level work differs from purchasing an individual dealership advertisement. shiftdigital.com
A group or manufacturer evaluating it should identify the participating platforms, the retailer identifiers used to join their data and the decision the combined reporting supports. This makes the cross-program reporting requirement explicit before comparing it with a single agency's campaign dashboard. shiftdigital.com