Quorum CRM
The Quorum CRM record is the customer relationship module of Quorum Information Technologies’ XSELLERATOR dealer management system, run inside the DMS for Canadian franchised and independent dealers. Quorum’s site groups its work into fixed operations, variable operations, accounting, AI, analytics and communications.
Quorum CRM: Fixed operations
Within variable operations, the site describes tools for increasing leads and improving the customer experience.
| Product or service | Function |
|---|---|
| Fixed operations | Service, PowerLane, Warranty Finder, Parts, Declined Services and Tire Boost. |
| Variable operations | Sales-side dealer management features. |
| Accounting | Dealership accounting. |
| Analytics | Q Analytics consolidated reporting. |
| Communications | Communicator messaging with digital marketing capabilities and Dealer Promotions. |
| MORI AI | AI-powered customer engagement for missed calls. |
| Business support and training | Customer success, training and implementation. |
CRM work within the Quorum dealership environment
Quorum describes a DMS environment with variable operations, analytics and communications, alongside AI tools such as MORI for inbound calls and service booking. A CRM activity and an automatically booked service appointment are different records even when the vendor supports both. quorumdms.com
A dealership evaluating the XSELLERATOR CRM module should trace the customer and assigned employee across the sales process, then separately identify any service-booking or voice product being added. Shared ownership of the software does not establish which modules the store is licensing. quorumdms.com