SimplePart
SimplePart is an OEM and dealer parts-ecommerce and marketing platform that powers online parts-and-accessories sales for dealers and manufacturers, with analytics and marketing. Its value is running the parts department as an ecommerce and marketing channel, often through OEM programs.
SimplePart: Parts & wholesale
Parts departments should evaluate OEM program participation, catalog and DMS integration, and the marketing and fulfillment workflow.
SimplePart: product details
SimplePart runs parts and accessories e-commerce for manufacturers and dealers. Its sites carry an OEM parts and accessories catalog built from the same data as the electronic parts catalog, with VIN-specific lookup and PCI-level checkout on every site.
It says it runs 20 manufacturer programs, including Nissan, Volkswagen, BMW, Audi, Kia, Toyota, Mazda and Lexus, and that more than 30 percent of North American dealerships use it. It focuses on parts websites.
Infomedia now describes it among its e-commerce products. A parts manager should ask how orders flow into the DMS, how shipping and returns are handled, what the program fee is and whether the manufacturer sets the online price.
SimplePart runs parts, accessories and service e-commerce programs at both the national and the dealer level, and it sells marketing services meant to grow fixed ops revenue. A parts manager should ask who sets online prices and how an order is handed to the counter.