Adtaxi
Adtaxi describes itself as a digital marketing agency working across programmatic, search, social and connected TV. It is not automotive-specific.
Adtaxi: Strategy and audience development
Its site organizes the work into strategy and audience development, media activation, measurement and attribution, and ongoing optimization.
| Product or service | Function |
|---|---|
| Strategy and audience development | Planning and audience work. |
| Media activation | Programmatic, search, social and CTV buying. |
| Measurement and attribution | Reporting on outcomes. |
| Ongoing optimization | Continued campaign management. |
Adtaxi: product details
Adtaxi describes itself as a client-centric digital agency that builds full-funnel strategies in four parts: strategy and audience development, media activation across programmatic, connected TV, search, social and digital audio, measurement and attribution including offline impact, and ongoing optimization. Its pages say it has been recognized by Google, AdExchanger and Digiday, and state a vision of being the most trusted and innovative digital partner.
Nothing on the pages read is specific to car dealerships, so a store should ask for automotive references, how new-car programs and co-op rules are handled and who owns the ad accounts.
Search, programmatic media and connected television
Adtaxi's solutions menu separates paid search, paid social, programmatic advertising and connected TV. Its programmatic offering includes display, video and audio, while search uses keywords and bidding. adtaxi.com
Those are different buying mechanisms even when one agency manages them. In an automotive proposal, identify which budget buys search demand and which pays to reach an audience before a search. adtaxi.com
Request separate spend and conversion reporting for those channels so the effect of changing one budget remains visible. adtaxi.com