The Tag Tracker
TagTracker describes itself as GPS tag tracking for dealerships, helping them manage dealer plates, reduce losses and streamline tag management. Its site presents a three-step explanation of how it works, real-time data capture and user-customizable alerts, and offers demos.
The Tag Tracker: Dealer tag tracking
Its about page lists four core principles: tailored to customer requirements, reliable operability, cross-platform usability and minimal infrastructure, and says the team brings experience in wireless technology, mobile applications and embedded systems.
| Product or service | Function |
|---|---|
| Dealer tag tracking | GPS tracking of dealer plates. |
| Real-time data capture | Location data as tags move. |
| User customizable alerts | Notifications set by the dealer. |
| Demo | A scheduled product demonstration. |
The Tag Tracker: product details
TagTracker says it is a patented solution for tracking dealer plates, citing US Patent 12,354,482 B2, and asks whether a dealer knows where its tags are, who checked them out and how they are being used. The home page promises real-time data capture, customizable alerts and quick setup, and mentions a partnership with KEYper Systems.
Its about page lists four principles: fit to customer requirements, reliable operation, cross-platform usability and minimal infrastructure, and says the team spans wireless, mobile app, embedded system and industrial design experts.
The founder and president, J. Michael Smith, is described as having more than 25 years in automotive technology and as having built companies later sold to ADP Dealer Services and CDK.
A dealer should ask what hardware is attached to each plate, how location is reported, how misuse alerts reach managers and what the per-plate monthly cost is.
The company's emphasis on minimal infrastructure and cross-platform use suggests the tags report through a phone or an app instead of a wired network, which a dealer should confirm, including battery life and what happens when a tag leaves coverage.