Force Marketing vs Fullpath

What to check before you choose

Ask each who owns the customer data and the ad accounts, which channels are included and how results are attributed to sales in the DMS. Find out how a segment is built, how opt-outs are honored across channels and how audiences are exported.

Ask about direct mail and connected TV with Force, and about the AI agents and Cox integrations with Fullpath. Ask for the fee structure, the contract term and references from groups your size.

The practical difference is who does the work. With Force Marketing, the agency plans and runs campaigns for the store, including direct mail, streaming and service retention programs. With Fullpath, the store's own team works inside the platform to build lists, segments and automated outreach, with AI agents handling parts of the follow-up.

Decide which gap you have. If nobody on the staff has time to run campaigns, an agency fits.

If the store has people but lacks a single view of its customers, a data platform fits better. Some stores use both, with the agency buying media and the platform supplying the audiences.

Ask Force Marketing how campaigns are measured against actual sales, who owns the audience data it builds and what ends when the contract ends. Ask Fullpath which CRM and DMS connections are live for your systems, how long onboarding takes and how its AI agents are supervised.

Bring the same question to both: what did a store like mine get in the first ninety days? Ask for the answer as sold units and appointments, and ask to speak with a customer who left.

Staffing decides the outcome. Count who in your store would use Fullpath daily, and name the person who would approve Force Marketing creative each week.

A tool with no owner sits idle. An agency with no approver stalls.

Either way the money is spent and nothing runs.

Track the same three numbers for each over ninety days: new leads, appointments that showed and cars sold from those appointments. Put the cost beside each number. Small stores often find the gap between the two lies in speed of follow-up, not in the media bought.

Inside the shared categories, Force Marketing fields 4 named lines against it (Audience IQ, Helix, Digital Advertising, Direct Mail); Fullpath fields 3 named lines against it (Customer Data Platform, Customer Data & Experience Platform, Digital Advertising).