Force Marketing
Force Marketing describes itself as a full-lifecycle digital marketing engine for automotive, built to support every stage of the buyer journey from conquest to loyalty. Its site says the company was founded as a direct mail marketing agency and is based in Atlanta, Georgia.
Force Marketing: Audience IQ and Helix
The company presents a Force stack and a family of brands, and lists solutions including streaming media, lost shopper identification, vehicle acquisition, fixed ops marketing and digital advertising.
| Product or service | Function |
|---|---|
| Audience IQ and Helix | Named audience and marketing technology products. |
| Digital advertising and direct mail | Advertising and mail campaigns. |
| Video and audio streaming media | Streaming media advertising. |
| Lost shopper identification | Identifying shoppers who left the dealership’s site. |
| Vehicle acquisition | Marketing to acquire vehicles. |
| Fixed ops marketing | Service, parts and accessories communications, including a lifecycle service retention program under the GSM brand. |