Fullpath
Fullpath describes itself as an AI ecosystem for car dealerships built around a customer data platform that unifies fragmented data and powers marketing and in-store workflows. Cox Automotive’s site states that Fullpath has joined Cox Automotive.
Fullpath: Customer Data Platform
Fullpath’s About page lists hubs in Jerusalem, Tel Aviv, Vermont and Detroit, and its feature release log shows recent additions such as audience filters and Cox buying signals in its audience builder.
| Product or service | Function |
|---|---|
| Customer Data Platform | A unified data layer for CRM, website and advertising data, with segmentation tools and AI-generated lists. |
| AI Agent | An AI agent for lead engagement. |
| Digital advertising | Advertising activated from the data platform. |
| Equity mining | Identifying customers with equity in their vehicles. |
| Feature releases | A public log of new features. |
Fullpath connections
| Connected company | Published relationship | Source |
|---|---|---|
| Gubagoo | Published partnership Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | fullpath.com · August 19, 2026 |
| ProMax | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | promaxunlimited.com · September 1, 2026 |