Carfax for Dealers

CARFAX describes CARFAX for Dealers as its set of tools for dealerships, with the stated purpose of helping a store buy smarter, sell faster and service more vehicles. The dealer site says dealers can use CARFAX Reports to acquire the right inventory, list used and new inventory on CARFAX.com, and use the CARFAX brand in the service lane.

CARFAX company profile CARFAX official website

Carfax for Dealers: Carfax for Dealers, Used Car Listings and History-Based Value

The vehicle history report is the core product. CARFAX says the report draws on a large number of data sources and records and includes information such as reported accidents and damage, including the severity and point of impact.

The company says every vehicle listing on its consumer site comes with a CARFAX report. So a listed dealer shows the report to shoppers without the shopper paying for it.

A PR Newswire release describes CARFAX delivering vehicle history reports on Facebook Marketplace vehicle listings for participating dealerships. That is the company's description of a distribution arrangement that puts its report in front of shoppers on a third-party marketplace.

On the service side, CARFAX says a dealer can build customer loyalty through the service lane and drive more service visits and higher repair orders using the CARFAX brand. That is drawn from the consumer-facing service history offering, in which a vehicle owner sees maintenance records from participating shops.

The company's about page describes its origins and mission, and a Wikipedia entry for Carfax gives a general company history. The consumer app on Google Play shows the company's approach to shopping tools for individuals, which is the audience whose trust a dealer is borrowing when it displays the report.

A used-car manager would ask what the dealer plan includes, how many reports are available for inventory, how the report is embedded on the dealer's website and third-party listings, how the report is used for acquisition at auction, and how a dealer disputes an entry it believes is wrong. Consumer perception of a clean report is another consideration, since a report also records negative history.

Ask for reference calls.

Carfax says more than 30,000 dealerships partner with it. It says its database holds over 38 billion records.

Those are the company's own counts.

Carfax for Dealers is the business side of the report. It has separate pages for buying, selling and servicing.

Wikipedia gives the company's wider history.

Carfax for Dealers functions
Product or service	Function
Carfax for Dealers, Used Car Listings and History-Based Value	Dealer-facing product names the directory tracks.