HomeNet Automotive SnapLot 360

HomeNet Automotive SnapLot 360: HomeNet Automotive describes SnapLot 360 as a capture solution for 360-degree vehicle spins and videos, run from an iOS or Android app. The launch was reported by Auto Dealer Today, Auto Success, PR Newswire and Auto Remarketing.

HomeNet Automotive company profile HomeNet Automotive official website

HomeNet Automotive SnapLot 360: SnapLot 360 and Video Online

HomeNet publishes a product page and a playbook explaining how to use it.

The exterior capture is done by walking around the vehicle with the phone. The company says the app captures a high-resolution exterior 360 image in seconds using image stabilization.

So a person on the lot can do it without special equipment. The interior capture produces a panoramic view that HomeNet says immerses shoppers in the vehicle.

Hot spot tagging lets a dealer tag specific features so they call out to online shoppers, which HomeNet says drives engagement and a deeper understanding of the car. A syndication step sends the interior and exterior 360 images to website and listing providers, with Dealer.com and Autotrader named as examples.

HomeNet positions the result as a three-dimensional view of the vehicle that is more immersive than traditional video. Those are the company's descriptions of the format, and the effect on shoppers depends on the store's market and photo quality.

SnapLot 360 extends the earlier SnapLot photo app that HomeNet's IOL platform uses. A vAuto release, hosted on vAuto's site, describes vAuto incorporating SnapLot 360 to give dealerships dynamic vehicle displays, which shows the tool integrated into another vendor's platform.

The Google Play listing for SnapLot shows the app package, and HomeNet's learning center has the playbook.

A used car manager would ask how long a capture takes per vehicle, how spins are checked for quality, how they display on the store's website and on each listing site, whether the app can be used by lot staff with limited training, how images are stored and whether there is a cost per vehicle. The category guide for vehicle photography and merchandising lists a neutral checklist.

Ask for reference calls. Check what costs extra.

SnapLot 360 is a phone app for 360-degree vehicle photos. HomeNet describes exterior capture with image stabilization in seconds, interior panoramas, hot-spot tags that point out features, and syndication to sites such as Dealer.com and Autotrader.

The company cites its 2019 consumer study, in which 73 percent of shoppers who browsed and then bought or leased rated 360 views as extremely or very helpful. vAuto later added the app to its own merchandising tools. A store should compare capture time per vehicle against its photo process and confirm which listing sites display the 360 view.

HomeNet Automotive SnapLot 360 functions
Product or service	Function
SnapLot 360 and Video Online	Photo, 360-degree and video merchandising products.