HomeNet Automotive IOL Pro

HomeNet Automotive IOL Pro: HomeNet Automotive describes IOL Pro as a tier of its Inventory Online platform. The company says it aggregates and transforms raw vehicle data into formatted ad content that highlights each vehicle's features.

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HomeNet Automotive IOL Pro: IOL Pro

So the listing can be distributed automatically to online channels. Inventory Online is described as a personalized interface for managing vehicles.

HomeNet describes IOL as the main inventory gateway to many online classified sites and service providers, which it links to faster time to market for inventory updates. The feature list includes automatic creation of custom window labels and buyers guides, an IOL Ad Manager for vehicle marketing, automatic ads for sites such as eBay and Craigslist, automatically written vehicle descriptions and automatic price adjustments.

A pricing analysis tool gives real-time pricing information for online inventory based on HomeNet's vehicle database, which DealerRefresh has described in an article. The SnapLot app is an image capture tool for Android and iOS, with photos uploaded wirelessly to IOL, described as decreasing time to market.

Auto Dealer Today reported that HomeNet launched an integrated Facebook Marketplace app, so that dealers can list on that channel from the same system. HomeNet also sells other tiers, including IOL Essentials and IOL Ultimate, each with its own page describing what is included.

IOL is used by other companies as a base technology. AutoSource, for example, describes HomeNet IOL as the technology behind its operation.

A dealer should therefore ask which parts of a listing workflow it already receives through a partner before adding IOL.

The product belongs in the inventory syndication and merchandising category.

Questions for a used car manager include how vehicle data from the DMS or inventory system arrives, how often feeds are sent, how descriptions can be edited, how pricing rules interact with the pricing tool, which listing sites are included in each tier, how photos are stored and how a store moves its feeds if it leaves. The category guide for inventory syndication lists a neutral checklist.

Confirm who owns the data. Test it on real data.

IOL Pro is the higher tier of HomeNet's Inventory Online. It takes raw vehicle data from the DMS, enhances it by VIN and turns it into formatted ads that go out automatically to places such as Autotrader, Cars.com, YouTube, Facebook and the dealer's own site.

A pricing analysis tool compares the store's prices with a database of more than 2.5 million vehicles and shows trends. A used-car manager should compare how long a new unit takes to reach every listing site, which feeds are included in the plan and whether pricing recommendations can be reviewed before they change a price.

HomeNet Automotive IOL Pro functions
Product or service	Function
IOL Pro	A merchandising product name the directory tracks.