MAX Digital Inventory Management

MAX Digital Inventory Management: ACV MAX, formerly MAX Digital, describes its inventory management product as a system that integrates with dealer management systems to provide insights and automation. The company says it includes automated vehicle listings, detailed descriptions and syndication across multiple platforms, plus data-driven pricing recommendations fitted to local market conditions.

MAX Digital company profile MAX Digital official website

MAX Digital Inventory Management: Inventory Management

A March 2026 Business Wire release announced ACV MAX Recommendations, described as an AI-powered feature that gives profit-focused, VIN-specific pricing and inventory guidance on new and used vehicles in real time. ACV described it as expanding the MAX suite.

In May 2026, ACV announced what it called an all-in-one inventory intelligence suite for dealers, carried by Morningstar and other outlets. The release describes bringing together appraisal, merchandising, pricing and inventory tools in one offering built on ACV's data.

The history explains the naming. ACV acquired MAX Digital, and the company later rebranded the products as ACV MAX, so older articles refer to MAX Digital, FirstLook and the other product names.

ACV also presented its consumer vehicle acquisition solutions at the Digital Dealer conference, as an investor release records.

VendorMotive lists MAXDigital under inventory management, and the ACV MAX site describes inventory, appraisal and merchandising tools together.

ACV runs a wholesale marketplace as well. So a dealer should understand how the inventory tools and the marketplace relate, what data is shared and whether a store can use the software without buying through the auction.

A used car manager would ask how pricing recommendations are calculated and refreshed, how rules for aged units are set, how listings are distributed, how photos and descriptions are handled and how the system reports. The category guide for inventory management lists a neutral checklist.

Ask for reference calls. Check what costs extra.

MAX Digital was founded in 2011 and traces its roots to FirstLook. Its products include FirstLook inventory management, MAX Ad for content, MAX for Website and MAX Path to Purchase.

It works as an independent unit inside ACV's group of brands.

DealerCenter announced that MAX Digital powers its enhanced market pricing. Digital Dealer also covered a collaborative trade-in tool.

A dealer would ask which market data feeds pricing.

MAX Digital Inventory Management functions
Product or service	Function
Inventory Management	VIN-level inventory intelligence and recommendations.