Orbee CDP

Orbee CDP: Orbee CDP and data platform

Dealers use it to build unified customer profiles and activate them across marketing channels.

Native connectors ingest data from DMS systems, CRMs, websites and ad platforms without custom engineering. Identity resolution matches customers across web, CRM and offline channels into persistent profiles.

Orbee describes a deterministic identity graph trained on automotive shopper behavior.

Analytics include multi-touch attribution and custom reporting that connect marketing spend to vehicle sales. Activation covers omnichannel campaigns and automated personalization, with email sent from dealership domains.

Audience segments publish in real time to Google, Meta, TikTok and programmatic networks.

Orbee says customers keep ownership and governance of their data lake. It states privacy and security compliance features and says consent state travels with each record.

Those are the company's statements, and a dealer should ask for the documents.

The Orbee company also appears in VINCUE's integration list. A marketing director would ask which systems feed the platform and how often.

It would ask who owns the data and how consent is enforced. The category guide for customer data platforms lists a neutral checklist.

Orbee describes itself as an automotive data platform that unifies customer signals. It lists more than 40 native integrations that feed one data lake from the DMS, CRM, website and ad platforms.

A proprietary identity graph joins devices and channels into one profile.

A data workbench lets marketers build audiences without writing SQL. First-party audiences connect to Google, Meta and programmatic networks.

Orbee announced that Holman selected it as its customer data platform provider.

• orbee.com
• orbee.com /products/
• orbee.com /changelog/
• orbee.com /case-studies/
• orbee.com /what-does-orbee-do
• orbee.com /press/holman-selects-orbee-as-its-customer-data-platform-provider/
• orbee.com /company/about/