PureCars The AutoMiner
PureCars The AutoMiner: PureCars describes The AutoMiner as a customer data platform for auto dealers, which it acquired in January 2023 according to a PR Newswire release and PureCars' own announcement. The company says the platform integrates data from a dealership's CRM, DMS and other lists, validates and updates it through partnerships with external data providers and removes duplicates.
PureCars The AutoMiner: The AutoMiner
A central feature is what PureCars calls the Golden Customer Record. The company describes it as merging and cleansing data from many sources into a complete customer profile that includes ownership history and purchasing behavior, which it says helps with incomplete customer data and ad targeting.
Real-time Inventory Display Engine, or RIDE, is another named feature. PureCars says RIDE emails update automatically with the latest inventory and include direct links to vehicle detail pages.
So a customer who receives an email sees current stock.
By combining The AutoMiner with PureCars' marketing technology, dealership data can be cleansed, consolidated and deployed across many marketing channels. PureCars says the platform stores and delivers data securely.
It published articles on five reasons a dealership needs a customer data platform and on solving daily dealership challenges with it.
A PureCars release announced that The AutoMiner became available as an add-on in the General Motors Dealer Digital Solution program, which shows a manufacturer program channel. Another post describes how data-driven advertising helped a BMW dealership's service marketing, which is a case study by the company and is not repeated as evidence of results.
A dealership evaluating a customer data platform would ask which systems feed it, how often data refreshes, how duplicates and mismatches are resolved, how customer consent and opt-outs are managed, who owns the resulting data and how it can be used in the store's other tools. Involve the daily users.
| Product or service | Function |
|---|---|
| The AutoMiner | A customer data platform that consolidates and cleans customer data for marketing. |
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- prnewswire.com /news-releases/purecars-acquires-customer-data-management-platform-the-autominer-301718312.html
- purecars.com /resources/5-key-benefits-of-using-purecars-customer-data-platform-cdp-the-autominer
- purecars.com /resources/autominer-cdp-approved-gm-dds-program
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