Force Marketing Audience IQ

Force Marketing Audience IQ: Force Marketing describes Audience IQ as part of its audience activation work. The company builds on a proprietary customer data platform that integrates outside data sources.

Force Marketing company profile Force Marketing official website

Force Marketing Audience IQ: Audience IQ and Helix

Its Conquest Connect product uses that platform to target untapped audiences and turn them into active buyers.

The data comes from several providers that the company names, including Amazon, Experian and Oracle. It allows segmentation and targeting across the automotive lifecycle.

A dealer should ask what data is used and how consent and privacy rules are met.

Force also sells advertising products. DRIVE delivers manufacturer-compliant video ads on streaming and broadcast platforms.

RECAPTURE handles personalized display and retargeting. ATOM is its fixed operations solution.

SEO, paid social and search are separate services.

The company describes a measurable path to growth but does not detail dashboards on the page reviewed. The Force Marketing digital advertising entry covers the media side in more detail.

A marketing director would ask where the audience lists come from and how they are refreshed. It would ask how a store proves a shopper from an audience list later bought and who owns the data.

The category guide for audience and data tools lists a neutral checklist. Ask about exit terms.

Check what costs extra.

Force Marketing launched Audience IQ at the NADA Show in 2023. Business Wire carried the announcement.

The company calls it a customer data platform for auto dealer groups.

It says the platform collects and cleans first-party data and tracks engagement across direct mail, digital ads, social, connected TV and streaming audio. It also says it can reach more than 650 million consumer records for conquest audiences.

Audience IQ is Force Marketing's customer data platform, launched at the NADA Show in 2023. It collects, cleans and analyzes a dealer group's first-party data, lets marketers segment customers for personalized offers and tracks marketing KPIs, lead conversions and store visits with attribution for each dollar spent.

The platform has four products: DRIVE for connected-TV video, RECAPTURE for lost shoppers, ATOM for retention and reactivation and Equity+ for equity mining. A group should ask which of these are included, who owns the unified customer file and how a segment is exported.

Force Marketing Audience IQ functions
Product or service	Function
Audience IQ and Helix	Named audience and marketing technology products.