Reynolds and Reynolds Reynolds Desking

Reynolds and Reynolds Reynolds Desking: Reynolds and Reynolds describes its desking as a platform that gives salespeople accurate, efficient deal structuring within the ERA-IGNITE retail management system. The company says it lets a salesperson quickly generate multiple payment options that fit both profit goals and what the customer needs, which it links to simplifying negotiation.

Reynolds and Reynolds company profile Reynolds and Reynolds official website

Reynolds and Reynolds Reynolds Desking: Reynolds Desking and Reynolds Advanced Service

The company presents desking as connected to online retailing, so that a deal shown online matches what the customer sees in the store. It describes the discrepancies between online and in-store pricing as a frustration it aims to address.

Accessory sales are handled through AddOnAuto, an interactive shopping experience built into ERA-IGNITE that supports accurate payments and integrates with F&I and fixed operations.

ERA-IGNITE's sales processing is described as handling vehicle sales with deal structuring, desking and contract generation. A Reynolds flyer on enhanced deal posting describes how the deal reaches accounting.

The retail management system pages describe the surrounding modules.

SelectHub and Raftlabs carry outside descriptions of ERA-IGNITE and of the top dealer management systems. SoftwareOne's marketplace lists Reynolds' software.

A Digital Dealer article describes an integration between Reynolds systems and the Provider Exchange Network, which shows the system exchanging data with providers.

Because desking is inside the retail management system, the product is bought as part of the system.

A sales manager considering Reynolds' desking would ask how lender programs and rebates are updated, how payment math is verified, how the desk works with the CRM, how online deals transfer to it, how menu presentations from docuPAD appear in the flow and how it handles state-specific taxes and fees.

Reynolds began a partnership with DealerCorp Solutions in August 2021 to resell its desking product, deskit. The Canadian firm builds cloud applications for dealers.

Reynolds later bought DealerCorp, as Auto Remarketing reported.

Deskit is described as agnostic digital retailing software with desking, F&I and inventory elements. Dealers can present options on kiosks, tablets and personal computers.

A store would ask how a deal desked there reaches the Reynolds DMS.

Reynolds Desking is built around one deal that moves from the website to the showroom, F&I and accounting without re-keying. Reynolds describes incentives, residuals, rates, bank reserves and OEM programs supplied automatically, and a worksheet that shows several lease and retail payments together, optimized for best gross or best payment.

It is also meant to match online retailing so that online and in-store figures agree. Check how often rate and incentive tables refresh, whether a manager can override them and how a quote changes when a customer edits a deal online.

Reynolds and Reynolds Reynolds Desking functions
Product or service	Function
Reynolds Desking and Reynolds Advanced Service	Sales and service products the directory tracks.