Affinitiv
Affinitiv describes itself as an automotive-focused provider of data-driven marketing and software for dealerships, dealer groups and manufacturers. Its site organizes its work by the stages of the ownership lifecycle: sales, service and retention, with an agency arm and OEM programs.
Affinitiv: Sales Conversion Suite
The site frames its tools around dealer goals such as improving retention, scheduling service, identifying in-equity shoppers, digitizing multipoint inspections and sending video inspections to customers.
| Product or service | Function |
|---|---|
| Sales Conversion Suite | Tools to consolidate sales tasks and customize shopping experiences. |
| Service Experience Suite | Integrated service-lane tools powered by data. |
| DealerLens | A product name the company lists. |
| Loyalty Marketing and Service Retention | Lifecycle programs listed among its solutions. |
| Reputation Management | A listed product. |
| Affinitiv Service Scheduling and Affinitiv XRM | Named products for service scheduling and customer relationship workflows. |
| Agency and OEM programs | Digital agency services and manufacturer-approved programs. |