Comcast Advertising
Comcast Advertising describes itself as providing flexible, full-funnel advertising across traditional TV, streaming and multiscreen environments. Its homepage presents Outcomes+, which connects advertising to results such as store visits, purchase intent and leads.
Comcast Advertising: Multiscreen TV advertising
Its councils page describes an Automotive Advisory Council, an advocacy group of auto leaders from agencies, dealers and manufacturers that it says was founded in 2018.
| Product or service | Function |
|---|---|
| Multiscreen TV advertising | Traditional TV, streaming and multiscreen media. |
| Outcomes+ | Connecting advertising to business outcomes. |
| Deterministic data targeting | Audience targeting using Comcast data. |
| Automotive Advisory Council | An advocacy group for auto advertisers. |
| Media kit | A downloadable guide to advertising options. |
Comcast Advertising and the former Effectv name
Comcast's corporate description identifies Media Solutions, FreeWheel and Universal Ads under Comcast Advertising and says the Effectv name was retired. Media buying and advertising technology are different parts of that business. comcastadvertising.com
Its local addressable-TV announcement describes selecting audiences across television screens, rather than buying only a conventional program-and-time slot. A dealership reviewing an older Effectv proposal should identify the current buying platform, the geographic audience and the television or streaming inventory included, rather than assume a brand-name change defines the campaign. comcastadvertising.com