C4 Analytics
c4Analytics describes itself as a consultancy focused on cross-channel customer centricity, which it abbreviates as c4 and defines as a business’s ability to give each customer individual attention through their preferred channel. Its About page says the service was started in 2010.
C4 Analytics: c4Score
The company offers a four-question diagnostic called c4Score and a set of solutions organised by channel, from website to in-store to direct mail to call center.
| Product or service | Function |
|---|---|
| c4Score | A four-question diagnostic that measures a business’s cross-channel customer centricity. |
| Website Enhancer | A solution for ecommerce and content-heavy websites. |
| Channel solutions | Solutions for email, mobile, in-store point of sale, direct mail, catalog, call center and in-home channels. |
| Retail consulting | Consultants using the company’s proprietary recommendation methods. |
C4 Analytics: product details
c4Analytics presents itself as a retail analytics consultancy rather than an automotive vendor. Its site says the president started it in 2010 and that the team has more than 25 years of experience in technology, analytics, marketing, merchandising and operations for retailers.
It defines c4 as cross channel customer centricity, offers a four-question diagnostic called the c4Score, and claims a patented recommendation algorithm that lifts sales by 21% to 140% across channels such as in-store, catalog, e-commerce, direct mail and call center.
Those results are the company's own and the pages carry 2016 and 2017 timestamps, so a dealership should ask for current references. The product list names no dealership system, so a store should confirm how its sales and service data would be supplied and which of its customers it would be allowed to mail.