Car Dealer Lead Providers
Marketplaces & lead providers for dealerships: Consumer marketplaces, listings, third-party leads and audience access.
Third-party marketplaces differ in what you pay for. Some, such as Cars.com and CarGurus, charge for visibility and placement and leads come as a result, while lead-generation programs such as TrueCar charge for each lead delivered, and Autotrader offers both.
How to choose car dealer lead providers
CarGurus visibility depends heavily on competitive pricing and its deal rating, which suits a store that prices by market data. Published benchmarks put cost per lead between roughly $30 and $50, but dealer forums show wide variation by market, so use your own numbers.
Related searches: third-party leads · vehicle marketplace · listing provider
What to check before you buy
The only figure that matters is cost per vehicle sold from each source. Divide the month's spend by the cars sold that traced to it.
Compare channels, and compare your own website. That takes discipline.
Every lead must enter the CRM with its source. Phone calls from listings must be tracked.
Appointments and sold deals must be matched back. Ask each marketplace for lead and call detail you can reconcile with your CRM.
Find out what happens to your listings if you pause, and what the contract requires on term and notice. Watch for dependency.
When third parties cost many times what your own channels cost per sale, the store is renting its customers.
| Workflow group | Marketing |
|---|---|
| Companies mapped | 19 |
| Product records mapped | 18 |
| Verified profiles | 3 |
Questions to put to every car dealer lead providers vendor
- Who owns audiences, accounts and creative?
- How is incrementality measured?
- Can spend and fees be separated cleanly?
Car Dealer Lead Providers companies
Alphabetical; not ranked. Read the evidence methodology →
Amazon Autos
Amazon's online new-car shopping service where shoppers browse dealer inventory, get a trade-in offer, apply for…
AutoTempest
Consumer used-vehicle search aggregator that searches several listing sites at once. The site states it is…
Autotrader
Consumer new and used vehicle marketplace carrying dealer inventory listings, sold to dealers as a listings…
Capital One Auto Navigator
Consumer vehicle search and financing pre-qualification tied to dealer inventory. Consumer-facing rather than a dealership system;…
CarGurus
Vehicle marketplace, digital retail and wholesale acquisition products.
Cars Commerce
Marketplace and dealership technology company.
CarsForSale.com
Consumer marketplace plus dealer website, CRM and inventory tools.
CarSoup
Consumer new and used vehicle marketplace with dealer listings, private-party selling and finance tools.
Consumer Reports Build & Buy
Consumer product testing and ratings publisher whose car buying service routes members to participating dealers at…
CoPilot AI
Consumer car shopping application that searches dealer listings and guides buyers through purchase and ownership. Consumer-facing…
Costco Auto Program
Member vehicle purchase programme offering prearranged pricing through a network of approved dealers.
Cox Automotive
Portfolio company connecting retail, wholesale, marketplaces and dealership software.
Driveway
Consumer marketplace for buying and selling vehicles from a nationwide inventory.
Edmunds
Consumer automotive marketplace and dealer advertising products.
iSeeCars
Consumer used-vehicle search that scores listings on price and seller, alongside VIN checks, window stickers, build…
Kelley Blue Book
Vehicle valuation and consumer research brand covering pricing, expert reviews, dealer price quotes and an instant…
Navy Federal Car Buying Service
Auto lending and a member car buying service from Navy Federal Credit Union, serving military members…
OfferUp
Local shopping marketplace with OfferUp Motors for dealerships, offering a branded storefront, automatic inventory sync, lead…
TrueCar
Automotive marketplace and dealer lead platform.