CloudOne

CloudOne describes itself as a customer acquisition service for automotive that plugs a business into external data companies for behavior monitoring and automates the acquisition strategy. Its site lists digital marketing platforms, contact center services and reporting.

CloudOne: Conquest Email Marketing

The services menu names conquest email, direct mail, an outsourced BDC, ownerbase vehicle buyback and a service and recall program.

CloudOne functions
Product or serviceFunction
Conquest Email MarketingEmail marketing aimed at shoppers in the market.
Direct MailMail campaigns.
LeadsAIA named lead product.
Outsourced BDC and contact center servicesInbound and outbound handling of customer communication.
Ownerbase Vehicle BuybackA program to buy vehicles from existing owners.
Service and RecallA campaign program for service and recall customers.

CloudOne: product details

CloudOne is a Vancouver, Washington company that sells consumer acquisition services to automotive dealers. Its offerings include conquest email marketing built with the dealership's approved creative and a targeted opt-in list, CreditYES for shoppers with weak credit, LeadsAI, direct mail and an outsourced BDC run from its own contact center.

It also runs its own call center.

The pitch is that marketing and call-center follow-up come from one provider. A dealer should ask how the opt-in email list is sourced, what happens to a lead after the call center qualifies it, who sees call recordings and how results are reported in appointments and sales, not only leads.

Lead counts need definitions. It is based in Vancouver.