Clunaro
Clunaro describes itself as in-person sales intelligence: conversations on a sales floor are captured with consent, scored against the customer’s own playbook and used to coach salespeople. Its site has a dealership page and also serves other in-person retail such as electronics and appliances.
Clunaro: Conversation capture
The dealership page says the analysis covers what top performers do differently, where deals are lost, what customers ask for and competitor mentions.
| Product or service | Function |
|---|---|
| Conversation capture | Showroom conversations recorded with consent. |
| Playbook scoring | Conversations scored against the dealer’s own process. |
| Coaching evidence | Real customer interactions used to coach each salesperson. |
| Funnel visibility | Reporting on the sales process and lost deals. |
Walk-in conversations beyond the CRM activity log
Clunaro's dealership offering is directed at in-person interactions, including walk-ins and stages of the showroom sales process. Its published analysis categories include customer objections, buying criteria, competitor mentions and opportunities for employee coaching. clunaro.com
This answers a different question from telephone attribution: what was discussed after a shopper arrived? For an evaluation, use a showroom conversation whose CRM outcome is already known and check whether the recording and analysis distinguish the customer's actual needs from the salesperson's interpretation. Recording permissions and access controls must be established for the store's use. clunaro.com