Coast Technology
Coast Technology describes STEALTH as a platform that turns anonymous traffic into named buyers and tracks each step to the sale. Its CDXP page says it is a customer data platform plus an experience layer that resolves anonymous website visitors into households using an identity database and unifies touchpoints in one view.
Coast Technology: STEALTH CDXP
Its site organizes the platform into intelligence, experience, reach and activation layers, and lists industries that include automotive, RV, marine, powersports, ag equipment and home services. Its events page lists trade shows such as NADA, RVDA and MRAA.
| Product or service | Function |
|---|---|
| STEALTH CDXP | Customer data platform with identity resolution and an experience layer. |
| Intelligence | See who is on the site and what they are shopping for. |
| Experience | Website and on-site experience tools. |
| Reach | Omnichannel marketing to identified audiences. |
| Activation | Building audiences from a single question and activating the data. |