Conquest Automotive
Conquest Automotive describes itself as a provider of engagement-driven conquest advertising for automotive dealers, and says it has worked since 2003 to reach the right buyer at the right time. Its site says its approach combines digital audience targeting, transparent tracking and verified campaign results.
Conquest Automotive: Digital Engagement Program
The company sets out a seven-step Digital Engagement Program, from identifying in-market buyers to reporting verified sales.
| Product or service | Function |
|---|---|
| Digital Engagement Program | A process that starts with identifying in-market buyers through a data partnership and ends with verified sales reports. |
| Digital Response Score | A scoring step in the process. |
| Targeting by ZIP code and custom creative | Targeting and creative development tailored to each dealer. |
| Third-party transparent tracking | Independent tracking of campaign activity. |
| Email marketing transparency | A page describing how its email marketing is reported. |
Conquest Automotive: product details
Conquest Automotive sells conquest advertising to dealers, aimed at in-market shoppers. It says it has analyzed online behavior for more than 20 years, uses a purchase predictor to time targeting and keeps an opt-in database of 125 million users that can be suppressed against a dealer's DMS and CRM data to avoid wasted impressions.
It also offers transparent tracking and verified campaign results. It sells conquest advertising.
A dealer should ask how in-market lists are built and how often they refresh, how verification of results is done and whether leads are matched to actual sales in the DMS before spend is judged.
Conquest Automotive says its program surrounds shoppers identified as in-market during their buying process, instead of mailing a whole list. A dealer should ask how a shopper is identified, how long that signal stays valid and how the store sees which impressions led to a visit.