Convirza
Convirza describes itself as a call tracking and conversation analytics company that uses AI to help businesses convert more leads and improve agent performance. It is not automotive-specific, though it is used for phone-driven businesses.
Convirza: Call Tracking
The site organizes products by goal and also offers phone-skills training for sales and customer service teams.
| Product or service | Function |
|---|---|
| Call Tracking | Tracking and recording of calls. |
| Conversation Analytics | AI analysis of calls that produces lead scores, agent scorecards and insights. |
| Opportunity Assistant | A tool that finds conversations showing buying intent that did not close. |
| Spam Guard and Caller Privacy | Features for filtering spam calls and protecting caller privacy. |
| Sales and customer service training | Phone-skills training organized around connecting, listening, recommending and closing. |
Where a caller was lost after the phone rang
Convirza distinguishes call tracking from Conversation Analytics and Opportunity Assistant. Tracking associates calls and SMS with advertisements, keywords or webpages; conversation analysis examines what happened during the call; Opportunity Assistant is aimed at prospects who did not convert. convirza.com
A dealership can use those as three separate questions in a demonstration: which campaign brought the caller, how the conversation was handled, and which unanswered buying need should receive follow-up. A lead score is a classification produced by the software, separate from a verified sale or completed service appointment. convirza.com