DealerTrend
DealerTREND describes itself as a provider of dealer technology and advertising in which website, ads, video and pricing are all powered by the dealer’s live inventory feed. Its site says the inventory feed is a dealership’s most valuable digital asset and shows how a raw feed can be normalized and enhanced.
DealerTrend: Inventory Feed Management
The site lists product names including Inventory Feed Management, Car Dealer Press, Payments Plus, Phyron and AI Visibility, and names the DMS, inventory and website providers it connects to.
| Product or service | Function |
|---|---|
| Inventory Feed Management | Normalizing and managing a dealer’s inventory feed. |
| Car Dealer Press | A named product listed on the site. |
| Payments Plus | Embedded payments in feed-driven ads and listings. |
| Phyron | A named product listed on the site. |
| AI Visibility | Work aimed at helping a dealer’s inventory appear in AI search. |
| Ads and video | Advertising and auto-generated video built from the feed. |
DealerTrend: product details
DealerTREND, based in Reno, Nevada, builds dealer websites and inventory tools whose ads, video and pricing all draw on a live inventory feed. Its inventory import is built to receive and monitor feeds from more than 100 providers and lets staff add or edit photos, descriptions, headlines, videos and prices.
Mudd Advertising acquired it in September 2025, and its technology is being folded into Mudd's MuddVision marketing system. Mudd Advertising now owns it.
A dealer on a DealerTREND site should confirm which company now holds the contract, whether the site platform is changing and how the inventory feed will connect to the new system. Ask for a timeline before any migration.