Ekata
The Ekata brand is now published as part of Mastercard Identity, which the Mastercard site describes as digital identity verification and fraud prevention for merchants, aimed at securing e-commerce transactions and reducing payment fraud.
Ekata: Digital identity verification
The page also announces a Mastercard Partner Advantage Program and discusses cyber-fraud integration and open finance.
| Product or service | Function |
|---|---|
| Digital identity verification | Verifying identities for online transactions. |
| Fraud prevention | Solutions that reduce payment fraud for merchants. |
| Partner Advantage Program | A Mastercard program for partners. |
Ekata: product details
Ekata is now part of Mastercard Identity. Its identity engine combines data science and machine learning to score risk for merchants, with an Account Opening API that verifies a new applicant and a Transaction Risk API that checks a purchase as it happens.
The company says it has served more than 2,000 organizations in ecommerce, financial services and payments across over 230 countries and territories. It is now part of Mastercard.
For a dealership, the relevance is identity checking in online credit applications, deposits and digital retailing. Ask which checks run before a deal is funded, what happens to customers the score flags and how this fits with the store's own Red Flags and OFAC procedures.
Failed checks need a plan. Mastercard owns it.
Ekata's two main interfaces are an Account Opening API that checks a new applicant and a Transaction Risk API that scores a purchase as it happens. Mastercard presents the product to merchants as a way to reduce payment fraud while keeping checkout simple for genuine customers.