El Toro
El Toro describes a hyper-targeted audience and marketing platform with digital ad delivery, IP targeting and analytics. Its homepage lists IP Targeting, Digital Canvassing, Digital New Movers, Venue Replay, IP+ Targeting, Bullseye Reports, Advanced Analytics, CRM Enrichment and PMP Deals, plus programmatic direct mail.
El Toro: IP Targeting
Its case studies page says it measures which targeted consumers converted instead of focusing on click-through rate, and its site has an NADA page for automotive programs.
| Product or service | Function |
|---|---|
| IP Targeting | Serving ads to selected households. |
| Digital Canvassing | Reaching audiences by location. |
| Digital New Movers | Ads to households that recently moved. |
| Venue Replay | Targeting people who visited venues. |
| Programmatic direct mail | Direct mail sent to web visitors. |
| Advanced Analytics and Bullseye Reports | Campaign reporting. |
| CRM Enrichment | Adding audience data to customer records. |