Pit Crew Marketing
Pit Crew Marketing describes itself as a provider of customer loyalty and rewards programs for auto repair shops, and says it has been building loyalty programs for 26 years. Its site says the approach is community-driven, with charitable giving built in.
Pit Crew Marketing: Customer grading report and marketing playbook
The company’s Total Customer Care Loyalty Program lists a set of components that shops receive.
| Product or service | Function |
|---|---|
| Customer grading report and marketing playbook | Analysis of a shop’s customers and a plan for marketing to them. |
| Customer account pages | Pages where customers view their loyalty accounts. |
| Reward dollars and gift certificates | Rewards that customers earn and use. |
| Charitable giving | Reward dollars that can be donated. |
| Email and SMS reminders | Communications to customers. |
Pit Crew Marketing: product details
Pit Crew Marketing's pages describe a customer loyalty program for independent auto repair shops built on a theory it calls its own version of self-determination: that people are motivated by four needs, to love and be loved, to belong to something bigger and to feel competent. The program uses charitable giving and community good deeds in place of traditional advertising.
Its solutions page lists a customer grading report, a marketing playbook, iMatrixPro customer account pages, email and SMS reminders, reward dollars and gift certificates, digital gift cards, referrals, roadside assistance, an oil change club and segmented messaging.
The pages describe repair shops, not franchised dealerships, so a service department should ask whether the program connects to its DMS and CSI process and whether rewards can be issued within manufacturer rules. The site says the company has built loyalty programs for 26 years, which a store can test by asking for shop references and retention numbers.