PREMION
PREMION describes itself as delivering premium OTT and CTV advertising for local and regional advertisers through directly sourced inventory from more than a hundred branded networks. Its about page identifies it as a TEGNA company.
PREMION: OTT and CTV advertising
Its automotive page describes a program with Polk Automotive Solutions audience data, and its what-we-do pages list premium content, audience targeting and reporting and analytics, with a dedicated account manager who sets target market, goals and campaign launch.
| Product or service | Function |
|---|---|
| OTT and CTV advertising | Streaming TV advertising for local and regional advertisers. |
| Premium content | Ads placed in brand-safe premium inventory across a partner network. |
| Audience targeting | Targeting including Polk automotive audiences. |
| Reporting and analytics | Campaign reporting and insights. |
| Dedicated account manager | Help setting goals and launching campaigns. |
Polk audiences and the selected streaming inventory
PREMION's automotive offering identifies Polk audience data for targeting and Polk Signals for measurement. It describes regional and local OTT delivery across television markets and premium streaming content. premion.com
Targeting and measurement are separate uses of data: one helps select the audience before delivery, while the other evaluates what happened afterward. A dealership proposal should identify the audience definition, selected market and measured action together. premion.com
That makes an automotive targeting package distinguishable from buying general streaming impressions in the same ZIP codes. premion.com