DealerOn
DealerOn describes itself as a provider of car dealer websites, automotive SEO and digital advertising, and says it is an approved OEM partner. Its site presents a website platform called Cosmos, generative engine optimization services, digital retailing and a range of add-ons.
DealerOn: Cosmos website platform
The company also lists AI solutions under the Sidekick name, currently in beta, and an OnMarketplace ecosystem of vetted partner applications.
| Product or service | Function |
|---|---|
| Cosmos website platform | A dealer website platform with a homepage shopping widget, vehicle details and search results page designs, and price transparency tools. |
| SEO and GEO | Local search optimization, with generative engine optimization services. |
| Digital advertising | Precision-targeted advertising campaigns. |
| DealerOn Sidekick | AI solutions named Merchandising Sidekick, QuickConnect Chat Sidekick, Compliance Sidekick and Insights Sidekick. |
| Features and add-ons | Specials, automation, personalization, listings management, lead gen add-ons, reporting, consent management and accessibility widgets. |
| OnMarketplace | A partner ecosystem of applications that can be added to a dealer’s site. |
Sincro within DealerOn
The Sincro name resolves to DealerOn, and the directory records Sincro as an automotive digital marketing brand acquired by DealerOn in September 2024 and folded into its platform. DealerOn’s site describes car dealer websites, SEO and digital advertising, and says it is an approved OEM partner.
For a fuller description of the platform, see the DealerOn record.
- Dealer Websites
- DealerOn’s Cosmos website platform.
- SEO and Paid Media
- Search optimization and digital advertising.
- Sincro Inventory and Sincro Signals
- Product names the directory tracks under the Sincro brand.
- Dealer Websites
- Automotive digital marketing brand acquired by DealerOn in September 2024 and folded into its platform.
- Paid Media
- Sincro Paid Media is the managed paid-advertising service within the Sincro digital-marketing brand, running search and social campaigns for dealers under its OEM-program footprint. Confirm ad-account ownership and how performance is attributed; note Sincro has joined DealerOn.
- SEO
- Sincro SEO is the search-optimization service within the Sincro digital-marketing offering for dealers. Confirm deliverables and attribution; note Sincro has joined DealerOn, so confirm the platform serving the site post-transition.
- Sincro Inventory
- Sincro Inventory is the inventory-merchandising and syndication component of the Sincro website-and-marketing platform. Confirm feed and syndication coverage.
- Sincro Signals
- Sincro Signals is the shopper-data component of the Sincro platform, using visitor behavior to inform marketing. Confirm what data it captures and CRM integration.
DealerOn connections
| Connected company | Published relationship | Source |
|---|---|---|
| Impel | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | impel.ai · September 1, 2026 |
| CarNow | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | dealeron.com · September 1, 2026 |
| Impel | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | dealeron.com · September 1, 2026 |
| Reynolds and Reynolds | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | dealeron.com · September 1, 2026 |
| Marchex | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | dealeron.com · September 1, 2026 |
| DealerSocket | Certified integration partner Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | dealersocket.com · September 1, 2026 |