TrueCar
TrueCar describes itself as a digital automotive marketplace. Its about page says the company has, for nearly two decades, enabled consumers to connect with Certified Dealers to buy and sell vehicles, and states a mission of making car buying easy, transparent and efficient.
TrueCar: TrueCar Marketplace
The consumer site offers shopping by brand, type and budget, research tools such as a lease calculator and car comparisons, and a selling flow.
| Product or service | Function |
|---|---|
| TrueCar Marketplace | Shop new and used cars and connect with Certified Dealers. |
| TrueCash Offer | A way to sell a car and receive an offer online. |
| Research tools | What’s My Car Worth, Car Lease Calculator and Compare Cars. |
| Dealer Performance | A dealer-facing product the directory tracks. |
TrueCar connections
| Connected company | Published relationship | Source |
|---|---|---|
| ProMax | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | promaxunlimited.com · September 1, 2026 |
| DealerSocket | Certified integration partner Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | dealersocket.com · September 1, 2026 |