TVI MarketPro3
TVI MarketPro3 describes itself as focused on growing service drive repair orders, started in 1982 by Bill and Marilyn Allen and still run by the Allen family. Its solutions page describes data processing algorithms that identify a defined audience for each objective in fixed operations marketing.
TVI MarketPro3: Acquisition
Its homepage lists Acquisition, Retention, Recall Check and Custom Solutions, and links to applications for agents and dealers named True Market Study, Control Center, Estimator, RecallCheck and Billing.
| Product or service | Function |
|---|---|
| Acquisition | Marketing to attract new service customers. |
| Retention | Marketing to keep existing service customers. |
| Recall Check | A recall-based marketing tool. |
| Custom Solutions | Programs built for a dealer's objective. |
| True Market Study and Control Center | Applications for agents and dealers. |
TVI MarketPro3: product details
TVI MarketPro3's company page says Bill and Marilyn Allen founded TVI at their kitchen table in 1982, sorting marketing data by hand for the automotive industry, and that their son Will Allen, the president, joined in 2010 to move the business onto email, mail and websites. Its solutions page describes fixed operations marketing built on DMS analysis that targets three groups: inactive customers, lost customers and new VIN customers who have never visited, and goes beyond a factory program to find where those customers live.
The home page lists acquisition, retention, RecallCheck for targeted direct mail and email to owners with open recalls, and custom software and data solutions, with testimonials from a Buick GMC store in Painesville and Metro Toyota. A service manager should ask how the DMS data is transferred and protected, how response is attributed to repair orders and what a mail-and-email program costs per month.