CDK Global CDK CRM

CDK Global CDK CRM: CDK Global describes CDK CRM as the customer relationship and sales workflow layer of its Dealership Xperience. It includes an AI virtual assistant that engages leads, with intelligent routing and timely follow-up.

CDK Global company profile CDK Global official website

CDK Global CDK CRM: CDK CRM, Desking and eSign

Integrated desking keeps deals moving.

A unified inbox centralizes email, text, chat and other conversations. AI features summarize conversations, draft responses and refine messages.

Video messaging lets a salesperson record and send personal videos. Mobile tools support work in the field.

CDK lists a built-in customer data platform tied to its large dealer data set. So customer insights show inside the CRM.

Dashboards and reports show trends and activity.

Other CRMs include VinSolutions, DriveCentric and Tekion.

A sales manager would ask how the AI is limited in what it says and how consent for texts is recorded. It would ask how the CRM connects to a DMS other than CDK's.

The category guide for CRM lists a neutral checklist. Compare against today's process.

Brookfield Business Partners announced on April 7, 2022 that it would acquire CDK Global for 54.87 dollars a share, a deal valued at about 8.3 billion dollars. Brookfield completed the purchase on July 6, 2022.

CDK had sold its international business to Francisco Partners in March 2021.

CDK described itself then as serving over 15,000 retail locations with annual revenue of 1.7 billion dollars. A dealer buying its CRM would ask what the Brookfield ownership means for product roadmaps.

CDK's CRM covers customer search with activity history, tasks and follow-up, inventory search for presenting vehicles, VIN-based capture of vehicle and trade data, test drive tracking and campaigns for retention. CDK says it connects to digital retail, finance, desking, credit and compliance tools to avoid duplicate entry, and it lists an AI virtual assistant that engages leads, routes them and follows up, along with automated summaries and writing help.

It sells the CRM inside six suites, from Foundations to Intelligence. A sales manager should ask which suite includes the CRM and what the AI assistant is allowed to say.

CDK sells the CRM within its suites rather than as a lone product, and its pages describe a link to the digital retail, desking and compliance tools that sit around it. A store should ask which suite is the lowest that includes the CRM, whether the AI assistant is an add-on and how the customer record is exported if the store moves to another CRM.

CDK Global CDK CRM functions
Product or service	Function
CDK CRM, Desking and eSign	Sales-side tools for customer management, desking and electronic signature.