Dealertrack Desking

Dealertrack Desking: Dealertrack, a Cox Automotive brand, offers desking as part of its sales and F&I tools. Descriptions of the module say it handles pricing, payment calculations, trade evaluation and deal structuring, with an updated interface that lets a manager compare scenarios such as cash, finance and lease side by side.

Dealertrack company profile Dealertrack official website

Dealertrack Desking: Desking, Menu and Dealer Document Services

The desking tool connects to other Cox Automotive products. A Cox Automotive article says VinSolutions integrated Dealertrack data to improve its own desking tool.

DealerInt's overview of the desking software market describes vAuto pricing recommendations appearing beside the deal structure and CRM history carrying into the desk. Those integrations are described as reducing the gap between pricing strategy and what happens at the desk.

Dealertrack's finance side is described in Cox Automotive press releases and a Digital Dealer article about a new suite of tools for auto finance. The company says it uses artificial intelligence to compare deal data and documents against lender policies before submission, aiming to reduce returned contracts and to make contracts that can be funded without manual intervention.

A uniFI announcement describes an earlier Dealertrack product for making car sales more efficient. Dealertrack's own site presents connected dealership software for faster deals.

Its integrations page lists the lenders, manufacturers and vendors that the platform connects with.

Desking belongs to the sales process that begins in the CRM and ends in the finance office. So a store would ask how the desk exchanges data with the CRM, the DMS and the F&I menu, how lender programs and rebates are kept current, how payments are checked against the final contract, and how the desk records disclosures.

A store that uses another DMS should ask whether the desking tool can be used alone and how deals post to its accounting.

DealerInt publishes a review of the DMS and a comparison of desking software, both outside opinions. The category guide for desking and deal structuring lists a neutral checklist for use with Dealertrack and other providers.

Compare against today's process.

Dealertrack's desking tool is where a salesperson structures a deal. Cox Automotive's descriptions list retail, lease, balloon and special finance structures, preloaded incentives and rebates, real-time rates from banks and credit unions and lender matching.

It can push the deal to a certified DMS, run credit reports and OFAC checks through the Dealertrack network and sit beside the VinSolutions CRM with shared sign-on. Stores on Reynolds or CDK should ask how the push to their DMS is certified, how often incentive tables update and what a manager can override on a worksheet.

Dealertrack Desking functions
Product or service	Function
Desking, Menu and Dealer Document Services	Sales and F&I tools.