Dominion CRM
Dominion Dealer Solutions describes itself as a provider of software, professional services and data reporting for automotive dealers. Its site lists inventory oversight, dealer management systems, data management and marketing automation, data security and sales acceleration among its software, and names Activator, Cross-Sell, Dealer Specialties and Dominion DMS as part of its family.
Dominion CRM: Professional services
The directory tracks its Autobase and Web Control products as its CRM and lead management platforms.
| Product or service | Function |
|---|---|
| Professional services | Implementation and ongoing support for dealers and partners. |
| Software | Tools for inventory oversight, DMS, data management, marketing automation and sales acceleration. |
| Data reporting | Real-time reporting with customizable dashboards. |
| Activator | A customer data platform and multichannel journey builder. |
| Cross-Sell | Vehicle registration sales data and reporting software. |
| Dealer Specialties and Dominion DMS | Inventory merchandising and vehicle photography services, and a cloud core DMS. |
Dominion CRM: product details
Dominion Dealer Solutions is based in Norfolk, Virginia, and groups several products: the VUE cloud DMS, inventory and merchandising through Dealer Specialties, vehicle data through DataOne, registration reporting through Cross-Sell and Activator, its customer data and marketing platform. Activator's modules include ServiceActivator, SalesActivator, MarketActivator, BDCActivator, MailActivator and ConquestActivator.
Activator is its marketing product. Dominion is based in Norfolk.
The CRM record here points at that wider group, and Dominion DMS lists an integration with Activator. A dealer should ask which module does the lead handling, how it differs from a stand-alone CRM and whether data stays portable if the DMS changes.
Activator runs on Salesforce.