Foundation Direct
Foundation Direct describes itself as a technology platform that lets dealers take control of their digital advertising and go directly to the largest media partners. Its site says it was created by the founders of Google’s Automotive Retail team, and states that it has been acquired by Team Velocity.
Foundation Direct: Foundation Platform
The company publishes dealer reporting dashboards covering website performance, traffic quality, ad performance and inventory trends.
| Product or service | Function |
|---|---|
| Foundation Platform | Automated digital advertising solutions that go direct to media partners. |
| Search, social and video | Advertising channels managed through the platform. |
| Attribution and dealer reporting | Executive reporting on website and ad performance. |
| Foundation Data | A related data product presented as an intelligence layer for automotive retail. |