Jamloop
Jamloop describes itself as a performance CTV platform that brings the accountability of search and social to streaming TV advertising. Its site presents one platform to plan, activate, optimize and measure campaigns with ZIP-level targeting.
Jamloop: Plan and activate
It offers a self-serve platform and says it connects ad exposure to online and offline outcomes.
| Product or service | Function |
|---|---|
| Plan and activate | Building CTV campaigns around audiences. |
| Optimize | Adjusting campaigns while they run. |
| Measure | Connecting ad exposure to business outcomes. |
| Self-serve platform | Launching campaigns without an agency. |
Local CTV delivery and the conversion after the ad
Jamloop describes ZIP-level campaign targeting, audience selection and separate planning, optimization and measurement functions. Its platform connects connected-TV exposure with later actions such as calls, website conversions and store visits. jamloop.com
The company also identifies a proprietary bidder and analytics engine, so this is a campaign-buying platform as well as a reporting service. A dealership testing a local campaign should keep the delivery geography, exposed audience and attributed action separate. jamloop.com
A television ad view is not a showroom visit, and a visit is not a sold vehicle. Compare the proposed attribution window and matching method with the specific result the store wants to measure before deciding which conversion to optimize toward. jamloop.com