Mailchimp
Mailchimp describes itself as an email and SMS marketing platform with automations, analytics and AI tools, and says it has operated since 2001. It is not automotive-specific, and is listed here because dealerships use it for lifecycle email.
Mailchimp: Email marketing and SMS
Its features page lists email building, automation flows, landing pages, A/B testing and content creation, and its news page lists AI and reporting updates.
| Product or service | Function |
|---|---|
| Email marketing and SMS | Building and sending email and text campaigns. |
| Marketing automation flows | Automated sequences triggered by customer behavior. |
| Landing pages and Content Studio | Page building and content creation tools, with dynamic content. |
| A/B testing and analytics | Testing and reporting on campaigns, including analytics AI. |
| Integrations | Connections to tools such as Shopify, Google Docs and Gmail. |