MOTO(acquire)
MOTO(acquire): MotoAcquire describes itself as a trade-in and vehicle acquisition platform for auto dealers, established in 2023 by founders who saw slow, clunky trade-in tools on dealership websites. Its features page says the experience launches as a slide-out on search and vehicle detail pages and matches the dealer's brand.
MOTO(acquire): Seamless website integration
Its site lists instant valuations using KBB and Black Book data, firm offer requests and automated monthly value-tracking emails to keep in touch with customers.
| Product or service | Function |
|---|---|
| Seamless website integration | A trade-in slide-out on inventory and vehicle detail pages. |
| Instant valuations | Trade values from KBB and Black Book data. |
| Firm offer requests | Customers can request a firm offer. |
| Automated value tracking | Monthly emails showing changes in a vehicle's value. |
MOTO(acquire): product details
The MOTO(acquire) home page says its tools help dealers buy cars from customers they already have, without sharing leads and without the auction. It lists four products: MOTO(convert), a trade-in tool, MOTO(retain) for value tracking, MOTO(drive) for service acquisition, and MOTO(social) for social traffic, plus a Know Your Buying Power tool.
Its team page names Mike Crothers as co-founder and chief executive. The site offers a website audit checklist and ROI pages.
Ask how valuations are produced, how leads are routed and who sees the data.
Its product names suggest a funnel: the trade-in tool captures sellers on the website, value tracking follows customers already in the CRM, service acquisition targets owners visiting the shop, and the social tool turns rep social traffic into trade-in leads. Its integrations page and case studies are where a store should check which DMS and CRM it connects to.