mParticle
mParticle describes itself as a customer data platform that turns customer data into audiences, actions and growth, and its site now presents it as mParticle by Rokt. It is not automotive-specific.
mParticle: Hybrid customer data platform
The company says its hybrid platform activates data wherever it lives, in real time or directly from a data warehouse, and pairs it with a Performance Engine that uses agentic and predictive intelligence.
| Product or service | Function |
|---|---|
| Hybrid customer data platform | Unifying and activating customer data in real time or from a warehouse. |
| Performance Engine | Predictive and agentic intelligence for building audiences and planning campaigns. |
| Audiences and activation | Building audiences and sending them to marketing and analytics destinations. |
| Partner ecosystem | Solution and technology partner networks. |