SearchLab Digital
SearchLab Digital describes itself as a local SEO and PPC marketing agency that helps businesses get found in search results, the map pack and AI recommendations. It also publishes automotive SEO and automotive PPC pages aimed at dealerships.
SearchLab Digital: Automotive SEO
The agency says its automotive SEO is exclusive to a dealer’s market and built around custom strategies rather than a fixed playbook.
| Product or service | Function |
|---|---|
| Automotive SEO | Custom SEO strategies for car dealers, including visibility in Maps and AI answers. |
| Local SEO | Google Business Profile optimization, website optimization and content, reviews and reputation management, and local link building. |
| Automotive PPC | Campaign strategy and build, keyword research and targeting, and ad creation and testing. |
| Content | Content that supports search visibility. |
SearchLab Digital: product details
SearchLab Digital says its founder, Mark Bealin, started it in Chicago in 2017 with one client and now leads a team of more than 50 people, built around telling clients exactly what is being done and showing the math. Its home page sells local SEO and paid search that show up in Google and in AI recommendations such as ChatGPT, and its leadership page names Greg Gifford as chief strategy officer.
The pages read are written for local businesses generally, not dealerships, so a store should ask for automotive references before comparing it with a dealer-specific agency.