Serti
Serti is a Canadian dealer management and retail operations platform used by franchise dealers, particularly in Quebec and bilingual markets, covering the DMS, CRM and service workflow. Its strength is fit for the Canadian regulatory and language environment rather than the US market.
Serti: Dealer management systems (DMS)
Dealers evaluating it should confirm OEM certification for their franchises in Canada, French-language and provincial compliance support, and integration with the tools they use.
Activix lists SERTI among its integrations, which shows how a Canadian dealer's CRM, DMS and inventory tools are commonly wired together. A dealer should ask how the Keyloop ownership changes roadmap, support and pricing, and whether provincial tax and finance handling is maintained.
Serti: product details
SERTI is a Canadian dealer management system that has been in business since 1975. It serves car and heavy truck dealerships with applications on one database and has developed web and mobile software meant to work on any hardware or browser.
Keyloop bought SERTI in 2022, and the product now sits within Keyloop's Canadian automotive retail technology. It now sits inside Keyloop.
A dealer researching SERTI should confirm which modules are included in a contract, how support is now delivered under Keyloop and what migration paths exist to other Keyloop systems. Ask for a reference from a Canadian store of the same size and brand.
A Canadian reference helps. It began in 1975.
Keyloop also runs separate dealer management systems for Nordic and German-speaking markets, so a Canadian store should confirm which Keyloop product line applies to it. SERTI's pages cover automobile, heavy truck and motorsports dealers, and the web and mobile versions are meant to remove the need for a particular computer or browser.
Keyloop's announcement of the deal adds the figures. SERTI served more than 1,000 Canadian dealerships, had 185 employees who all moved to Keyloop, and was headquartered in Montreal.
It was Keyloop's sixth acquisition since the company launched in March 2021, and Keyloop already owned RAPID RTC in Canada. Beyond the DMS the release lists a service suite with online booking, text messaging and customer check-in, plus SDSEQUITY, which flags customers who could move into a new vehicle at a good point in their finance agreement.
Louis Laporte, SERTI's president, and Francis Gingras, its executive vice-president, stayed to lead the Canadian business.
Serti connections
| Connected company | Published relationship | Source |
|---|---|---|
| Kimoby | Vendor-reported DMS integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | kimoby.com · August 23, 2026 |