Spectrum Reach
Spectrum Reach describes itself as offering data-driven advertising solutions across TV, streaming and online platforms, for national and local advertisers. Its site describes multiscreen advertising, audience targeting using first-party data, measurement and attribution, and creative services.
Spectrum Reach: Multiscreen advertising
It is not automotive-specific and appears in this directory as a sponsor named on a dealership marketing conference list.
| Product or service | Function |
|---|---|
| Multiscreen advertising | TV, streaming TV and digital media. |
| Targeting | Audience targeting based on household data. |
| Measurement | Reporting and attribution connecting ad exposure to digital actions. |
| Creative services | Ad creative for several screens. |
Cross-screen delivery and the event measured afterward
Spectrum Reach separates traditional TV, streaming TV and digital media in its offering. Its reporting material describes monitoring performance by creative, region, network, website and device, with digital exposures connected to later customer actions. spectrumreach.com
That gives a dealership two different records to examine: where the advertisement ran and what action was attributed to it. Keep a reported website visit separate from a telephone inquiry or a sold unit. spectrumreach.com
A campaign can meet its delivery schedule while still needing a different audience, creative or measured outcome for the store's objective. spectrumreach.com