Sprout Social
Sprout Social describes itself as a software company in Chicago that helps businesses manage their social presence from one central platform. It is not automotive-specific.
Sprout Social: Publishing
Its homepage groups the product around planning and scheduling content, engaging with customers, analyzing performance and discovering trends.
The company also lists influencer and creator campaign tools and a Premier Success service that it describes as strategic consulting, tailored insights, enhanced support and enablement.
| Product or service | Function |
|---|---|
| Publishing | Plan and schedule content across social channels. |
| Engagement | Use AI to help reply to customers. |
| Analytics | Reporting on social performance against business goals. |
| Influencer marketing | Tools to launch, run and scale creator campaigns. |
| Premier Success | Consulting, tailored insights, support and enablement. |