Dealer OMG
Dealer OMG describes itself as an automotive advertising agency focused on paid social and digital advertising, with the stated goal of replacing cookie-cutter dealer ads. Its About page says it helps dealers increase sales, service and trades through digital marketing.
Dealer OMG: Sales marketing strategy
The agency organizes its solutions by dealership goal.
| Product or service | Function |
|---|---|
| Sales marketing strategy | Advertising aimed at vehicle sales. |
| Fixed ops marketing strategy | Advertising aimed at service and parts. |
| Acquisition marketing strategy | Advertising aimed at acquiring inventory. |
| Branding marketing strategy | Brand-focused advertising. |
| Staff recruiting marketing strategy | Advertising to recruit dealership staff. |
Inventory and DMS inputs to vinAMP
Dealer OMG identifies vinAMP as its advertising platform and says it combines dealer inventory and DMS data with market information. Its named channels include Facebook, Instagram, WhatsApp, TikTok and Amazon. dealeromg.com
Those inputs make feed mapping a concrete part of implementation. The store should be able to identify which vehicles enter an advertisement, when a sold vehicle leaves, and which DMS fields are used to build an audience. Buying managed social media alone does not describe those data connections. dealeromg.com