Hootsuite
Hootsuite describes itself as a social media management platform that brings scheduling, content creation, analytics, social listening and a shared inbox into one place, and says it has worked since 2008. It is not automotive-specific, and is listed here because dealerships use social media tools.
Hootsuite: Social media management
The company presents an AI teammate across its suite and covers employee advocacy in addition to brand accounts.
| Product or service | Function |
|---|---|
| Social media management | Creating, scheduling and publishing content across social networks. |
| Social listening | Tracking what people are saying about a brand or topic. |
| Analytics and competitive analysis | Performance reporting and comparison with competitors. |
| Unified inbox | Responding to messages and comments in one place. |
| Employee advocacy | A way to turn employees into brand advocates. |
Publishing is separate from listening and customer care
Hootsuite brings content creation, publishing, customer engagement and listening into its social platform. Connected account data and customer conversations can be used for analysis, while listening follows broader conversations and trends. hootsuite.com
A dealer group can therefore compare scheduled posting separately from inbox handling and brand listening. The practical setup question is which dealership accounts employees can publish to, which conversations they can answer, and where a group administrator can review access across rooftops. hootsuite.com