SWIRL
Swirl describes itself as a Touchless Commerce OS, an AI advisor that engages and guides buyers through voice, text and 3D experiences. Its about page describes an agentic commerce platform that helps digital customer experience teams deploy Sales, Search and Voice agents built for automotive, e-commerce and retail.
SWIRL: Sales Agents
Its site describes an approach called Browser Autonomy, in which the AI visually walks a buyer through comparisons, configuration, financing and booking on the dealer's site, and monitors behavior to start a conversation at a suitable moment.
| Product or service | Function |
|---|---|
| Sales Agents | AI that engages shoppers on the website. |
| Search Agents | AI-assisted search. |
| Voice Agents | AI voice interactions. |
| Browser Autonomy | Guided navigation of comparisons, configuration, financing and booking. |
SWIRL: product details
Swirl describes itself as an agentic commerce platform for digital customer experience teams, deploying sales, search and voice agents for automotive, e-commerce and retail. Its home page claims a 13% test drive conversion against a 2.5% industry average, a 28% engagement rate against 4%, and two weeks to go live, all company figures.
Its about page names Kaizad Hansotia as founder and chief executive and lists clients such as Al-Futtaim, BYD and LG, mostly outside the United States. A dealer should ask for U.S. dealership references and how leads reach its CRM.
Its about page describes the platform as built to bring voice-of-the-customer data, observability, governance and custom integrations into existing enterprise workflows, and says agents can be co-created in days instead of months.